Case Study I - Industry: Hospitality
Famous hotel chain loyalty program gift
Problem
The hotel wants to increase customer loyalty and retention through its loyalty program.
Solution
The hotel introduced a branded gift option, including Sprinters’ Universal Travel Adapter and a Hugo Boss Gear Gift Set for its loyalty program members. Members can now redeem their loyalty points for a selection of gifts, including electronics, travel accessories, and branded merchandise.
Implementation
The hotel added the gift option to the existing loyalty program platform. The hotel also created a catalog of available gifts and set redemption rates for each item based on the number of points required.
Results
The gift option was well received by loyalty program members and increased customer engagement with the loyalty program. Members were more likely to redeem their points for gifts rather than simply using them for reservation redemption. The gift option also helped to drive customer loyalty and retention, as members were more likely to continue using the hotel and its subsidiaries in order to earn and redeem points for gifts.
Conclusion
The addition of a gift option to the loyalty program was a successful strategy for increasing customer engagement, loyalty, and retention. The company was able to offer added value to its customers and differentiate itself from competitors with a unique loyalty program benefit.
Products Used in this project
TA6880 -Travel All In One Charger HPBEK007L - Hugo Boss Set Gear Matrix Blue
Adapter W/ USB Port (ballpoint pen, key ring & speaker) .Dual Branding
Case Study II - Industry: Hospitality and Entertainment
Community Centers Boost Awareness with Promotional Products
Case Study In Brief
A large chain of community centers aimed to increase brand awareness and attract new members.
They worked with a promotional products distributor to design a campaign using custom basketball, softball, and soccer uniforms, bucket hats, mobile accessories, writing instruments, and other items.
These products were given out at membership drives and events held at the community centers. The sports uniforms were sold to local players for a discounted price.
The campaign resulted in increased brand awareness, attracted new members, and improved customer loyalty. The promotional products created a sense of community among members and helped establish a positive first impression of the community centers. The use of promotional products proved to be a highly effective marketing tool for the community centers.
Product Used in this project
BB4022 - Homerun Personalized BU2678 - Pro Tackle Twill Basketball UB1340 - Javelin Stylus Pen Combo
Baseball Jersey with Buttons Uniform Jersey and Shorts Set
UB1350 - Deluxe Windshield Sun Shade
Case Study III - Industry: Hospitality
Promoting Brand Awareness through Onboarding Gift Bags on a Cruise Line
Introduction:
A popular cruise line was looking for a way to promote brand awareness and increase customer loyalty among its new onboarding passengers. To achieve this, the cruise line decided to hand out promotional products to new passengers upon their arrival onboard.
Objectives:
-To increase brand awareness among new passengers
-To create a positive first impression and increase customer loyalty
-To provide passengers with practical and useful items that they can use during their trip
Implementation:
The cruise line worked with a promotional product company to create custom gift bags that included items such as a water bottle, a hat, a beach towel, and a luggage tag, all branded with the cruise line's logo. These gift bags were given to new passengers upon their arrival onboard, as a way of welcoming them to the ship and showcasing the cruise line's brand.
Results:
The gift bags were a huge success and were well-received by the new passengers. Many of the passengers commented on the high quality of the items in the gift bag and appreciated the practicality of the items, which they could use during their trip. As a result, the cruise line received positive feedback and increased brand awareness among the new passengers.
Furthermore, the passengers who received the gift bags were more likely to become repeat customers, as they felt valued and appreciated by the cruise line. This increased customer loyalty helped the cruise line retain customers and improve their reputation.
Conclusion:
The distribution of promotional products as part of the onboarding process was an effective way for the cruise line to increase brand awareness, create a positive first impression, and increase customer loyalty. By providing passengers with practical and useful items, the cruise line was able to differentiate itself from its competitors and create a memorable and enjoyable experience for its new passengers.
Product Used in this project
LT4179 - Leatherette Prime Luggage Tag
Case Study IV - Industry: Entertainment
Pennsylvania Museum Gift Shop's Success Story
Case Study In Brief
The Museum Gift Shop, located within a popular art and cultural museum, was in need of a way to increase revenue and stand out among its competitors.
The gift shop began by sourcing high-quality, relevant items that incorporated the museum's brand, such as toys, pens, keychains, and tote bags. These items were made available for purchase both in-store and online, and were marketed to museum-goers as well as the wider community.
Adding these branded items proved to be a huge success for the Museum Gift Shop. Not only did these items increase revenue, but they also helped spread awareness of the museum and its brand. Many customers who purchased the branded items were proud to use them publicly and show off their connection to the museum.
Moreover, the museum partnered with local businesses to create unique and exclusive branded items, further increasing its exposure and reach. The gift shop also received positive feedback from customers who appreciated the convenience and quality of the branded items, and many became repeat customers as a result.
Overall, incorporating this line of items into the Museum Gift Shop's offerings was a smart move that resulted in increased revenue, brand recognition, and customer satisfaction. The gift shop's success serves as a testament to the power of promotional products as a marketing tool, and has inspired other museums to follow in its footsteps!
Product Used in this project
ST6004 - Custom Shape Pop It Fidget Toy
Case Study V - Industry: Real Estate
Boosting Open House Attendance with Promotional Products On a Tight Budget
Problem
A real estate agency noticed declining attendance at their open houses and struggled to attract potential buyers.
Solution
The agency used branded giveaways such as keychains, tech accessories, pens, and tote bags with logo on them to promote their open houses. They handed them out as free gifts and advertised them on social media.
Results
The use of promotional products had an immediate impact, attendance increased at the first open house. Visitors left with a tangible reminder of the agency and its properties, creating more buzz.
Products Used in this project
PH7619 - Sprinters Highlighter KC1888 - Key Shape Bottle Opener WC8504 - USB Wall Charger
With Sticky Notes Key Chain
Case Study VI - Industry: Real Estate
Mortgage Banker trying to increase Brand recognition
Challenge
A mortgage lender in Nevada was looking to expand their business. They wanted to differentiate themselves from competitors and increase brand recognition.
Solution
Solution: The mortgage lender incorporated promotional products in their marketing strategy. They created custom-branded items that they gave away to clients and prospects at industry events, local community events, and in their office.
Results
Clients and prospects appreciated the useful items and were reminded of the lender every time they used them. The lender also noticed an increase in brand recognition and new business opportunities. In addition, existing clients felt appreciated and valued, leading to a higher retention rate.
Products Used in this project
BT4445 - Custom Design PL3531 - Mini Lockout Padlock WC9600 - Qi Wireless Charging Pad
Compressed Magic Towel With 2 Keys Mouse Mat