Concept-to-market : WeSource™
Product development from concept to market encompasses the entire process of creating a new product and bringing it to the market. This intricate journey involves several stages, each crucial for the success of the final product. Starting with the initial concept, where innovative ideas are born, the process moves through design, prototyping, testing, manufacturing, and finally, marketing and distribution.
Our dedicated offices in Asia has over 10 years of experience and a rich networking. WeSource
™
accompanies projects from variety of categories, materials, shapes, colors and use cases; Rendering, Moulding, and prototyping to the mass production & packaging - It's a one-stop-shop!
The Workflow
At the concept stage, it is essential to conduct thorough market research to identify gaps, trends, and customer needs. This information shapes the foundation of the product's design and functionality. The design phase involves translating the concept into tangible specifications, considering aesthetics, user experience, and engineering requirements. Prototyping follows, allowing for iterative improvements and testing to refine the product's form and functionality.
Once the prototype is validated, the focus shifts to manufacturing. Materials sourcing, production line setup, and quality control are key considerations during this stage. Manufacturing processes should be efficient, cost-effective, and scalable to meet market demands. Simultaneously, marketing strategies are developed to create awareness, generate interest, and build anticipation for the upcoming product launch.
The final stage involves the actual market launch and distribution of the product. A well-executed marketing campaign, including effective branding, advertising, and promotional activities, helps create a strong market presence. Distribution channels are established to ensure the product reaches the target audience in a timely and efficient manner, whether through retail stores, e-commerce platforms, or direct sales.
Latest projects
Magnetic mount
Eco-friendly hot towels for Spa
Custom basketball uniforms
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